UiO wanted to tidy up their brand hierarchy and clarify their position as the university in the capital of Norway, as well as building the identity as an internationally relevant university. Rayon has assisted with a positioning strategy for communication with both students and staff, planning for creating an era of “prestige”, development of identity hierarchy and new visual identity, logo and design of a new website. We have also assisted in the implementation of the new visual identity. In addition, we have designed the profile for UIO 200 Year Anniversary and a profile programme for a Green UIO.